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Centerstone and cabedge.com Win Two Distinguished Advertising Awards for Methamphetamine Awareness Campaign

Companies receive Bronze Telly Award and Gold ADDY Award for public service announcements and posters aimed at educating teens about the dangers of meth use

Nashville, Tenn.–Centerstone, the nation’s largest provider of community-based behavioral healthcare, today announced that the company and its creative partner cabedge.com won Bronze at this year’s Telly Awards and Gold at this year’s ADDY Awards in recognition of the methamphetamine awareness campaign they developed.

Centerstone’s Prevention Services and Marketing and Public Relations teams worked in collaboration with Brentwood, Tenn.-based cabedge.com to create two 30-second public service announcements and two 3-D posters to show the devastating effects of methamphetamine use on the body. The ads ran in a fall television campaign and the posters hang in schools and community locations throughout Middle Tennessee. The award-winning television commercials along with an expanded section on the downfalls of meth use are featured on www.WhoYouWant2Be.org, a service of Centerstone.

“I am incredibly proud of the outstanding achievements of our Prevention Services and Marketing and Public Relations staff members,” said Dr. Bob Vero, CEO of Centerstone. “At Centerstone, we believe it is critical to find new ways to communicate and connect with teenagers. This campaign achieved that goal through the authentic portrayal of the many risks associated with meth use.”

The Telly Awards honor the very best local, regional and cable television commercials and programs, as well as the finest video film productions and work created for the web. The international award recognizes ad agencies, production companies, television stations, cable
companies, interactive agencies and corporations from around the world.

The prestigious ADDY is the advertising industry’s largest and most representative award competition. Conducted by the Nashville branch of the American Advertising Federation (AAF), the ADDY awards recognize and reward creative excellence in all forms of advertising.

Centerstone’s Methamphetamine Awareness and Prevention program works to prevent, reduce and delay the use of methamphetamine use in rural Tennessee through outreach and education. The program is funded by the United States Department of Health and Human Services’ Substance Abuse and Mental Health Services Administration.

WhoYouWant2Be.org is an online resource for teens, offering advice on a range of topics including setting goals and improving communication skills. The website also supplies vital information on behavioral health issues that often first become apparent during teenage years—
like suicidal thoughts, alcohol and drug use, eating disorders and self mutilation—and gives contact information for local crisis resources for teens seeking help.

About Centerstone
Centerstone, a not-for-profit organization, is the nation’s largest provider of community-based behavioral healthcare. With a history that spans over fifty years, Centerstone provides a full range of behavioral health and related educational services to more than 69,000 individuals of all ages and their families annually. Children, adolescents, adults, seniors, and families all receive help from a multitude of different programs in more than 120 facilities and 150 partnership locations in Indiana and Tennessee. Centerstone is accredited by The Joint Commission in Indiana and the Commission on Accreditation of Rehabilitation Facilities (CARF) in Tennessee. For more information about Centerstone, please call toll free at 888-291-4357.

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