Companies receive Silver ADDY Award for PSAs aimed at preventing teen pregnancy
Nashville, Tenn.—Centerstone, Tennessee’s leading not-for-profit provider of community-based mental health and addiction services, today announced that the company and its creative partners—cabedge, Zoe Creative and Southern Word—won Silver at this year’s ADDY Awards. The award is in recognition of two teen pregnancy prevention public service announcements (PSAs) the companies created.
Centerstone’s Prevention Services worked in collaboration with Nashville-based cabedge, Zoe Creative and Southern Word to create two 30-second PSAs. Carrying the message of Be in Charge, a teen pregnancy prevention program now available to 26 Middle Tennessee counties, the ads ran in a fall television campaign during popular teen television shows such as Gossip Girl, Glee and Teen Mom. The award-winning television commercials, along with an expanded section on teen pregnancy prevention, are featured on WhoYouWant2Be.org, Centerstone’s resource website for teens, parents and educators.
“I am incredibly proud of the outstanding achievements of our Prevention Services, Marketing and Public Relations Department and this creative team,” said Dr. Bob Vero, CEO of Centerstone. “At Centerstone, we know innovation in every aspect is critical – even in the ways we communicate with our audiences. These PSAs were a unique vehicle to convey an important message to teens, and it’s exciting to see their impact on that group.”
The ADDY is the advertising industry’s largest and most representative award competition. Conducted by the Nashville branch of the American Advertising Federation (AAF), the ADDY awards recognize and reward creative excellence in all forms of advertising.
Centerstone’s Prevention Services provides educational programs to empower children, teens and their families to make positive decisions when faced with common, real-life issues such as alcohol and drug abuse, depression, bullying, teen pregnancy and more.
Be in Charge is funded by a grant from the U.S. Department of Health and Human Services, Office of Public Health, Office of Adolescent Health. It is offered to 26 counties in Middle Tennessee. For more information about Centerstone Prevention Services and Be in Charge, please visit www.whoyouwant2be.org or contact Jillian Neal at (615) 460-4181 or email@example.com.
Centerstone, a not-for-profit organization, has provided a wide range of mental health and addiction services to people of all ages for more than 55 years. Through more than 50 facilities and 160 partnership locations across Middle Tennessee, Centerstone serves nearly 50,000 children, adolescents, adults and seniors each year. Centerstone is accredited by CARF International. For more information about Centerstone, please call 888-291-4357 or visit centerstone.org.
Director D.J. Goller (Zoe Creative) with spoken word poets Kimani Jones and Sebastian Jones (Southern Word) on the set of the Be in Charge PSA video shoot.
Below are the two PSAs: