WhoYouWant2Be Campaign Receives Gold Communicator Award, Methamphetamine Awareness Campaign Receives Silver Communicator Award
Nashville, Tenn.–Centerstone, the nation’s largest provider of community-based behavioral healthcare, today announced that its WhoYouWant2Be campaign and methamphetamine awareness campaign won gold and silver at the 2009 Communicator Awards. Centerstone’s WhoYouWant2Be campaign received the gold award of excellence in the integrated campaign category, the highest honor in the international competition. Centerstone’s methamphetamine awareness public service announcements won the silver award of distinction in the video campaign category. Both campaigns were developed by Centerstone’s Prevention Services Marketing and Public Relations Department teams.
“I am very proud of the achievements of our Prevention Services and Marketing and Public Relations teams,” said Dr. Bob Vero, CEO of Centerstone. “Communicating and connecting with teens is critical in preventing the onset of alcohol abuse, substance abuse and mental illness. Our WhoYouWant2Be and methamphetamine campaigns are creative and compelling tools that speak directly to teens at risk and offer additional resources and help for those who need it.”
Centerstone’s WhoYouWant2Be campaign is an online resource for teens, offering advice on a range of topics including setting goals and improving communication skills. WhoYouWant2Be.org supplies vital information on behavioral health issues that often first become apparent during teenage years—like suicidal thoughts, alcohol and drug use, eating disorders and self mutilation—and gives contact information for local crisis resources for teens seeking help.
Centerstone’s Methamphetamine Awareness and Prevention program works to prevent, reduce and delay the use of methamphetamine use in rural Tennessee through outreach and education. The program is funded by the U.S. Department of Health and Human Services’ Substance Abuse and Mental Health Services Administration. Centerstone’s Prevention Services and Marketing and Public Relations teams worked in collaboration with Brentwood, Tenn.-based cabedge.com to create two 30-second public service announcements and two 3-D posters to show the devastating effects of methamphetamine use on the body. The ads ran in a fall television campaign and the posters hang in schools and community locations throughout Middle Tennessee. The award-winning television commercials along with an expanded section on the downfalls of meth use are featured on WhoYouWant2Be.org, a service of Centerstone.
Administered and judged by the International Academy of the Visual Arts, the Communicator Awards competition honors the best creative work in the communications field. Winners were selected from more than 7,000 entries submitted for the 2009 competition.
Centerstone, a not-for-profit organization, is the nation’s largest provider of community-based behavioral healthcare. With a history that spans over fifty years, Centerstone provides a full range of behavioral health and related educational services to more than 64,000 individuals of all ages and their families annually. Children, adolescents, adults, seniors, and families all receive help from a multitude of different programs in more than 120 facilities and 150 partnership locations in Indiana and Tennessee. Centerstone is accredited by The Joint Commission in Indiana and the Commission on Accreditation of Rehabilitation Facilities (CARF) in Tennessee. For more information about Centerstone, please call toll free at 888-291-4357.